Located in the bustling shopping mecca of Causeway Bay, the new Hong Kong Diesel store boasts a relaxed yet luxurious retail experience. Individually unique while sharing worldwide Diesel stores' atmosphere, the new shop is yet another bold step towards bringing the brand's concept to life in its entirety.
Designed by the Diesel Interior Design team, the 270 sqm space balances mixed inspirations with aesthetic beauty and sophisticated style. Enriched with a collection of vintage pieces, modern lighting, one-of-a-kind details and original decorations, all retro-style furniture and furnishings – including a vintage chandelier from Italy – were handpicked for the new store: the front desk, decorated with a beautiful mosaic that replicates the soft twill of cashmere; the 2-sided denim counter that contrasts luxury jeans previewing with a rugged cowboy sentiment; the fitting rooms, with doors beautified by Baroque paintings. And an illuminated "tunnel", that leads to the gorgeous women's denim wall, decorated with silver liberty graphics.
"This new Diesel space blends together fashion, art and design in the highest form of elegance and innovation," says Roberto Cappelli, Chief Executive Officer of Diesel Pacific Limited.
To celebrate the opening of its new Hong Kong store in Fashion Island, Berlin-based music-fashion-art group CHICKS ON SPEED will perform a special-guest live show at the space on Friday, April 8th. Chicks on Speed are Melissa Logan, Kiki Moorse and Alex Murray-Leslie. Fusing the fields of music, art, fashion and graphic design, the trio has quickly become known as an avant-garde group who breaks the rules and defied categorization.