Giorgio Armani is pleased to announce the opening of a new Emporio Armani store in London. This is the second Emporio Armani location in London, and the fifth in the United Kingdom. Located at 51-52 New Bond Street the new store covers 1,000 square metres and two floors.
Much more than a fashion boutique, the new store embodies Giorgio Armani’s vision of the modern, casual lifestyle that Emporio Armani represents. The store offers everything for women and men from underwear to evening wear, sportswear, the Armani Jeans collection, the Emporio Armani Orologi (watch) and Occhiali (eyewear) collection, complete ranges of shoes and accessories, as well as gift items.
Giorgio Armani designed the new store in collaboration with Architect Paolo Cermasi following the image of the recently opened Emporio store in Soho New York. Illuminated opaline plexiglas columns and wall panels, contrast with walls of chocolate brown wenge and specialist grey marmorino plaster. The flooring is of refined pietra serena. The overall effect blends craftsmanship with modernity in an unexpected way and presents a perfect backdrop for Armani’s fashion.
Giorgio Armani said, “We are always looking to create an environment where the store architecture supports the presentation of the collections in a way that is modern and accessible for our customers. The new London store is an example of this philosophy.”
The Armani Group is one of the leading fashion and design groups in the world today. It designs, manufactures, distributes and retails fashion products, including apparel, accessories, eyewear, watches, home products, fragrances and cosmetics under a range of lifestyle brand names: Giorgio Armani, Armani Collezioni, Mani, Emporio Armani, Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The Group’s exclusive retail network currently comprises 50 Giorgio Armani boutiques, 1 Giorgio Armani Accessori boutique, 9 Armani Collezioni stores, 122 Emporio Armani stores, 63 A/X Armani Exchange stores, 7 Armani Jeans stores, 3 Armani Junior stores and 6 Armani Casa stores in 34 countries.