Giorgio Armani opened on Thursday his third Emporio Armani unit in Manhattan. Located at 410 West Broadway on the corner of Spring Street in Soho, the 3,000-square-foot boutique is much smaller than the flagship on Madison Avenue, but it features women's and men's apparel, accessories including watches, eyewear and fragrances geared towards the downtown customers.
The store represents the first step of Giorgio Armani's strategic expansion in Soho. A second store, an Armani Casa boutique on Green Street, is scheduled to open this fall.
Meanwhile, the uptown Emporio is getting a facelift. Two of the five floors have been closed and the interior is going to be re-styled.