Endura SA, the private label and licensing company of the Swatch Group Ltd., today announced the signature of a global licensing agreement with MANGO, the prestigious international fashion design brand. With its established reputation for producing private label watches, Endura will create a totally new collection of timepieces to complement the MANGO range of garments and accessories for the modern urban women.
The new MANGO watches collection will make its debut at the Baselworld Watch and Jewelry Show in March 2006. Each of the watches will incorporate the declared MANGO commitment to products that harmoniously unite top quality with cutting-edge design. Endura will develop a selection of models to respond to the specific needs of today's stylish female during working and leisure time. The new range of watches will be created with the support of the MANGO´s fashion design team to match with the latest trends and collection of the brand. The first watch collection will go on sale in MANGO stores and watch retailers around the world in Fall 2006.