Fossil, Inc. announced today that it has signed a worldwide license agreement with Diesel granting Fossil the exclusive right to manufacture, market and distribute Diesel's jewelry collection. The agreement consolidates the strong partnership existing between the two companies, which started in 1999 with the launch of Diesel's watch collection, Diesel Time Frames that has been renewed through 2010.
Merging Diesel's 360 degree creative talent and Fossil's expertise to create exclusive and unique designs for young, cutting edge people, the collection is comprised of 80 pieces in several different themes that showcase the attention to detail that has always played a fundamental role in portraying the Diesel brand personality. Suggested prices will range from $35 – $700 and will be distributed in Diesel stores, select department stores and jewelry boutiques around the world. The first collection will be presented at Basel, Switzerland in April 2006.
Renzo Rosso, founder and president of Diesel, stated, “After experimenting a bit on our own, we feel confident that this new partnership will revolutionize the jewelry industry! Diesel has been pioneering in many different fields, from aged denim to crazy marketing, always being ahead of the times. We now think it's the time we started a new era also for this industry with less expensive and more creative products.”
“Diesel is always on the forefront of design and with Fossil, the jewelry line will be no exception,” said Harold Brooks, President of Fossil Watches and Fashion Brands. “Both Fossil and Diesel are young, dynamic companies with product offerings unlike any other out there and the jewelry collection captures that spirit. Collaborating with Diesel has always been an exciting, energizing, creative experience and we look forward to continuing this relationship with Renzo Rosso and his team.”
