VF Intimates, a division of VF Corporation today announced that it has entered into a U.S. license agreement with Nap, Inc of New York City, New York to produce a complete collection of Vassarette® sleepwear and loungewear.
A leader in the intimate apparel industry, NAP has become one of the largest privately-held innerwear companies in the U.S. NAP was founded twenty years ago and has a complete innerwear product offering for women, men and children.
NAP develops and manufactures product for Victoria's Secret, Disney, Chico's and many other leading retailers and catalogues. In addition, NAP has developed its branded business dramatically over the last ten years. Princesse tam tam, Crabtree & Evelyn, Bill Blass are among the many popular labels that fill the NAP portfolio.
“NAP has proven how capable it is at developing and designing products that our consumers are excited to have as part of their wardrobe,” said Art Decessaro, VP of Vassarette® for VF Intimates. “Vassarette® is a growing brand that is all about designing sexy and fun lingerie for our consumers and this is a natural venue for us to expand into. With NAP's success they are the perfect partners to join forces with on this new venture.”
Victor Lee, President of Nap, “NAP is very excited about partnering with VF Intimates. Their professionalism and knowledge of the branded business will be instrumental in our building the Vassarette® brand in sleepwear, loungewear and robes. Vassarette® is a leading intimate apparel brand targeting the sexy/ fun consumer and our product line will be “on target” to embrace this customer. We look forward to building on the Vassarette® success.”
Vassarette® lingerie is presently sold in the mass channels at Wal-mart, Target, Kmart and Shopko. Retails run from $2.88 for pants to an average of $9.88 for a bra. Sleepwear and loungewear should be readv for preview in January '05. Please visit our website at Vassarette.com.
About the Company
VF Corporation is a leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear. Its principal brands include Lee®, Wrangler®, Riders®, Rustler®, Vanity Fair®, Vassarette®, Bestform®, Lily of France®, Nautica®, Earl Jean®, John Varvatos®, JanSport®, Eastpak®, The North Face®, Vans®, Napapijri®, Kipling®, Lee Sport® and Red Kap®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.