Oscar de la Renta, Ltd. and Kellwood Company announced today that they have signed a license agreement to design and market O Oscar, a moderate women's sportswear line. The new label will launch this fall, and will also include accessories, swim and intimate apparel at a later date.
Oscar de la Renta, Chairman, Founder and CEO of Oscar de la Renta, Ltd., commented, ''Creating this new brand fulfills a long time dream of mine. We have designed beautiful clothes that will be accessible to a great number of people due to price point and broad distribution strategy. The clothes will combine tremendous fashion with a moderate price to offer great value to our customer. To me, it doesn't get better than this.''
Hal J. Upbin, Kellwood Chairman and CEO, added, ''Part of our heritage is our ability to develop premier fashion collections at a price that allow the aspirational consumer to experience style and extraordinary quality she can truly afford. Both retailers and consumers will appreciate the fine designer touches incorporated in the O Oscar line.''
O Oscar is the only designer label of its kind available in the moderate tier. The line will be distributed initially in over 600 department stores nationally, with first shipments in August 2004.