Polo Ralph Lauren Corporation (NYSE: RL) is pleased to announce the opening of a Ralph Lauren baby store at 872 Madison Avenue in New York, neighboring the Ralph Lauren stores at 888 and 867 Madison Avenue. For the first time in the U.S., customers will be able to experience the world of Ralph Lauren childrenswear from birth to size four – including new and exclusive apparel and accessories as well as signature Ralph Lauren classics – in its own free-standing retail environment. The new store will be approximately 900 square feet of retail space divided into three inviting alcoves; layette and infant, girls and boys. It will offer an enhanced range of Ralph Lauren apparel and accessories for infants as well as boys and girls sizes two to four in an elegant atmosphere accentuated by upholstered white linen, antique-style armoires and mahogany casework.
The Ralph Lauren baby store will feature a customized layette service to help expectant parents prepare for their new arrival. The all-white collection will include cashmere hats, booties and hand-knit sweaters and pima cotton sweaters, dresses and accessories. Layettes can be packaged in fine wicker Moses baskets exclusive to Ralph Lauren. Available exclusively at Ralph Lauren's New York and London children's stores, the boutique will showcase a selection of fine giftware including sterling cups, rattles and baby frames, boy's and girl's creamwear as well as quilts and pillows in signature Ralph Lauren Home fabrics. The perfect gift for the stylish new mother, diaper bags by Ralph Lauren Collection and Ralph Lauren Blue Label will be exclusive to the New York and London children's stores.
Boys sizes two to four will feature both tailored clothing including seersucker, navy linen and madras as well as Polo Ralph Lauren's signature sportswear and Double RL jeans. Classics including the iconic Polo shirt, cable cashmere sweaters, chinos, pinwale corduroy pants and sun bleached cotton separates will be available in a variety of colors. Offerings for toddler girls sizes two to four will include an exclusive selection of Ralph Lauren Collection dresses in delicate Swiss dot and hand-beaded linen. Cable cashmere sweaters and Polo shirts in rainbow colors, Oxford shirtwaist dresses with ribbon belts, madras halters and Double RL Jeans provide the essential casuals to complete every little girl's wardrobe.
For the first time, Ralph Lauren is presenting a collection of vintage apparel and accessories for infants and children. One-of-a-kind christening gowns with antique lace detail and period accessories have been chosen exclusively for the new store. Vintage denim pieces and westernwear for boys and girls will include jeans, overalls, shirts and jackets from the 1930's – 1960's. The store will also offer vintage children's jewelry in a western motif (turquoise and silver rings, bracelets and concha belts) and cowboy boots in limited styles and sizes.
Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 35 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo, Polo by Ralph Lauren, Ralph Lauren Purple Label, Polo Sport, Ralph Lauren, RALPH, Lauren, Polo Jeans Co., RRL and Club Monaco among others, constitute one of the world's most widely recognized families of consumer brands.
Polo Ralph Lauren Corporation, New York
Ellen Maguire, 212/318-7115