A new freestanding Calvin Klein Underwear retail store opened at 104 Prince Street, New York City, on Sunday December 14, 2003.
Located in a landmark building in Soho, the 800 square foot store stocks both men's and women's merchandise, concentrating on fashion forward product. Additionally, the store will carry exclusive women's items and fragrance.
Modern design elements are simple and concise to keep the focus on the product. Clean lines and effective lighting make the store approachable and inviting.
The new Calvin Klein Underwear store is the latest location in a worldwide network of freestanding stores. This will be the first Calvin Klein Underwear store in the U.S. – there are five in the United Kingdom and 12 in Asia. Seven more stores will open in Asia in 2004.
Warnaco is the owner of the Calvin Klein trademarks for underwear and intimate apparel. As previously announced, Warnaco plans to open additional Calvin Klein Underwear stores in the U.S. in 2004.
Joe Gromek, President and CEO of Warnaco, said #'We have been very successful with our Calvin Klein Underwear retail model in the UK and Asia, and we're delighted with the opening of this first U.S. retail location as we move to replicate the success of our international business in the U.S.”''
#'Free standing stores are always an excellent way for a brand to communicate a comprehensive un-edited range of product a designer makes. This is true of the new underwear store in Soho,'' said Tom Murry, President and COO of Calvin Klein Inc. #'Until now there has not been a large retail space for our underwear customer in downtown Manhattan.''
The Soho store is owned and operated by Blue Vibes, a multinational organization with many retail interests.
