Japan's second adidas Originals Store will open tomorrow in Osaka's Shinsaibashi district, in the so-called “American Village” – the city's trendiest area. The store presents the adidas Fall/Winter 2002 Originals collection on 300 square meters and two floors.
The adidas Originals collection are created within adidas' Sport Heritage Division and represents a true fusion of sport authenticity and global street style. The other two divisions making up adidas' three-divisional structure are Sport Performance and Sport Style. This structure is allowing adidas to expand its customer base and to gain deeper market penetration in its existing markets.
The first two adidas Originals Stores opened in Berlin and Tokyo last year and the third store opened in New York last month.