Zenith is coming to America

The Switzerland-based luxury watch company will launch its
first collection in the US next week. The timepiece collection, most notable for their El Primero movement which measures increments of 1/10 of a second, will launch in 60 doors. Started in Zenith, Switzerland, in 1865 the company was purchased by the LVMH Group in 1999 as part of its luxury watch division strategic expansion.