On the 17-th of July in the frame of the visit of the President and Founder of Rebecca Alessandro Testi to Moscow it was announced of the official launch of Rebecca mono brand shop in Russia. The first shop was opened in Moscow, Lomonosovsky prospect, 15. An exclusive distributor of Rebecca in Russia is #'Eurogold Trade House''.
Foreseeing rapid development of fashion for steel jewelry Mr. Testi became one of the pioneers in that market segment. All Rebecca's jewelry is produced from steel 316L in combination with caoutchouc, 18K gold, 950 platinum and set with white and black diamonds and semiprecious stones. Steel is specially produced for Rebecca in Switzerland, it is hypoallergenic, resistant to salt, water, is not exposed to corrosion.
One of the most important features of Rebecca's collection is its historical motive. The one presented in the shop is called #'Timeless pendants'' which combines symbols of ancient civilizations of our planet: wisdom and bellicosity of Polynesian tribes, culture of Central American Aztechi tribe, force of African Tuaregs and mysticism of Runes.
Thanks to its design and quality Rebecca's jewelry adjoin in the world's butyls with such grandees of the jewelry market as Faberge, Damiani, Alfieri & St. John, Carera y Carera, Chopard, Dior, Bvlgari, Pascuali Bruni, Mikimoto, etc. At the same time prices for Rebecca's products are much lower than of its famous �neighbors� and vary from 60-70 to 600-700 euro per piece.
The pricing policy in Russia is the same. As a result the retail prices in Rebecca mono brand shop in Moscow are very close to the European ones. In other case the Moscow prices should be 2-3 times higher and approach the �crazy� level of prices for imported jewelry.
Rebecca as a fashionable and high quality brand defines its target audience as advanced women and men of 20-40 years old.
Being in line with the world fashion and sometimes outrunning it Rebecca aims to present to the Russian customers top fashion, high quality product for reasonable price.