Deckers Outdoor Corporation Strengthens Management Team with the Appointment of Angel Martinez as Chief Executive Officer
Deckers Outdoor Corporation today announced that Angel Martinez will join Deckers Outdoor Corporation as the company's Chief Executive Officer and President effective April 11, 2005. In this capacity, he will be responsible for the day-to-day operations of the company, will oversee the management team and will drive the future development of the company's brands. He succeeds Douglas Otto, who will continue as Chairman of the Board of Directors and as an executive officer, focusing on strategic initiatives and acquisitions.
Doug Otto, Chairman of the Board of Deckers Outdoor Corporation, stated, “We are very excited to have someone of Angel's caliber join our senior management team. Angel is a visionary and a strategic thinker with numerous successes under his belt. He is a seasoned footwear executive with great brand building expertise which will be invaluable as we further evolve the lifestyle nature of our brands. The addition of Angel will free me up to allow me to focus more on strategic thinking, potential acquisitions and future growth opportunities. Personally, I look forward to working closely with Angel as we take Deckers to the next level.”
Angel Martinez commented, “I am extremely pleased to join Deckers. It's a great opportunity to contribute to the fulfillment of the vision that Doug and the Deckers management team has laid out for the future.”
Mr. Martinez, age 49, has extensive experience in brand building, where he has been instrumental in the development and success of many brands throughout his 26 years in the footwear industry. During his 21 year tenure with Reebok International Ltd. (NYSE: RBK – News) from 1980 to 2001, Mr. Martinez held numerous senior level positions, most recently serving as Executive Vice President and Chief Marketing Officer. He's credited with significantly diversifying the company's product offerings by introducing Reebok aerobic shoes, tennis shoes, walking shoes, and basketball shoes, as well as creating the Reebok “Classic” line of footwear and apparel and the Reebok “Step” program. As Vice President of Global Marketing for the Reebok brand he was responsible for the worldwide advertising, corporate communications and promotions for the brand. As President and CEO of The Rockport Company, the largest subsidiary of Reebok International Ltd., he successfully rejuvenated the brand, diversifying the product assortment, expanding international distribution, and opening retail stores worldwide. Mr. Martinez also championed Reebok's Human Rights programs and serves on the Board of Advisors of the Human Rights Award, as well as serving as a director of Tupperware Corporation (NYSE: TUP – News).
He was honored for his work in 1997 with the Man of Year award from Footwear News, a leading trade publication in the footwear industry. Most recently Mr. Martinez served as Chairman of the Board and Chief Executive Officer of Keen Footwear, a footwear brand he co-founded and launched in 2003.
Deckers Outdoor Corporation builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and UGG brand names.