Tommy Hilfiger Toiletries, a division of The Estee Lauder Companies Inc., and Tommy Hilfiger USA, Inc., a wholly owned subsidiary of Tommy Hilfiger Corporation, announced today that they will team with global music icon Enrique Iglesias in a multi-year deal. The agreement establishes Enrique as the spokesperson for True Star Men, a new fragrance within the division's master brand collection. True Star Men is slated to launch worldwide in fall 2005. The True Star women's collection, inspired by Beyonce, was launched in September 2004. Terms of the deal with Enrique were not disclosed.
“Enrique is an extremely talented and passionate artist with an engaging, charismatic presence. People around the world are instinctively drawn to him and moved by his music,” said Tommy Hilfiger, Honorary Chairman and Principal Designer of Tommy Hilfiger U.S.A., Inc. “Enrique's great qualities and his universal appeal make him a great fit for the True Star Men fragrance.”
Enrique is a multi-platinum, international recording artist. He grew up immersed in various cultures and appeals to multiple audiences around the world. His breadth of talent as both a performer and songwriter have put his music on the charts since the inception of his career. From ballads to pop sounds, Enrique is acclaimed for writing lyrics that are timeless. His songs are often inspired by experiences in his own life, yet there is a sense of mystery in them, leaving men and women wanting to learn more.
“Enrique represents the universal power of music. His worldwide appeal brings an exciting new spirit and depth to the Tommy Hilfiger Fragrance business. We are excited to be entering into this partnership and look forward to collaborating with him for many years to come,” said Fabrice Weber, President, Aramis and Designer Fragrances.
“Creating a fragrance will be an exciting way to reach new fans while connecting with those people who already enjoy my music,” said Enrique. “I have always admired Tommy Hilfiger and am excited about this new venture with Tommy Hilfiger Toiletries.”
Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products under licenses that reflect the all-American lifestyle themes of designer Tommy Hilfiger. It is part of The Aramis and Designer Fragrances division of The Estee Lauder Companies, which creates and markets fine and designer fragrances and skin care under the Aramis and Lab Series names. The Estee Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men's and women's sportswear, jeanswear and childrenswear under the Tommy Hilfiger trademarks. Through a range of strategic licensing agreements, the Company also offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The Company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well as the Company's own network of outlet and specialty stores in the United States, Canada and Europe.