Columbia Sportswear Company (Nasdaq:COLM – News) announced today that is has signed a license agreement with California Innovations, Inc. for the design, manufacture and marketing of a line of insulated products, including coolers, lunch packs, thermal mugs and bottles. Baby and diaper bags, designed for the active family, will also be featured. This new insulated product line will debut Spring 2005 throughout North America.
“California Innovations is a leading manufacturer of insulated products, and is known for combining great design with state-of-the-art function. They have an excellent reputation for quality and value,” said Tim Boyle, Columbia's President and Chief Executive Officer. “California Innovations' new Columbia-branded line will be a great addition to our current offering of outdoor, active, authentic products.”
“We're extremely excited to team up with Columbia Sportswear,” said Mel Mogil, President of California Innovations. “We look forward to developing a line of products that will offer innovative features and exceptional quality to the Columbia customer.”