Wolverine Worldwide, Inc. (NYSE:WWW) announced today the appointment of Mark Castrillon to the position of Vice President, Sales of its U.S. Caterpillar Footwear division. Castrillon will report to Martin Berendsen, President of Caterpillar Footwear U.S. operations, and will be charged with heading up the U.S. Caterpillar sales force and growing relationships with major accounts.
''We are pleased to have Mark Castrillon as a key member of the CAT Footwear team, and we are confident he will have an immediate, positive impact on our U.S. business,'' stated Berendsen. ''The CAT footwear brand is experiencing a period of revitalization which is being fueled by a new brand plan. This plan is focused on extending the brand beyond its industrial roots into the casual/lifestyle end of the footwear market with 18- to 24-year-old men and women as target consumers. Mark's strong people skills and proven track record of building brands at the retail level will be valuable tools as Cat Footwear reaches out to this non-industrial consumer.''
''This is the beginning of a new era for CAT Footwear. We believe conditions are right for a brand with the excitement and appeal of CAT Footwear,'' Castrillon stated. ''The brand is positioned perfectly to become the footwear of choice for its target consumer. I look forward to assisting CAT Footwear grow as the brand moves into this exciting segment of the market.''
Mark Castrillon joins CAT footwear from the Timberland Company, where he was Director of Athletic Accounts. With over 13 years of experience in the footwear industry, Mark has held sales positions with companies including Nike and Coca-Cola. He holds a BBA in Marketing from Georgia Southern University.
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and slippers. The Company's portfolio of highly recognized brands includes: Bates(R), Hush Puppies(R), HYTEST(R), Merrell(R) and Wolverine(R). The Company also markets footwear under popular licensed brands including CAT(R), Harley-Davidson(R) and Stanley(R). The Company's products are carried by leading retailers in the U.S. and are distributed internationally in over 140 countries. For additional information, please visit our website, www.wolverineworldwide.com.